Rev. Todd Eckhardt is the Vice-President of Homeland Ministries for World Gospel Mission. He has served in ministry for more than 20 years. During this time he has pastored, taught and headed up mobilization and funding for WGM. In the past several years Todd has been trained in the principles of Transformational Giving and now trains missionaries and church leaders in these principles.
Todd blogs in the application of Transformational Giving Principles at the "Lessons from Zarapheth" blog.
He is also a regular contributer to articles on this website.
In Communications, One Size Does Not Fit All
Have you ever seen a piece of clothing that proclaims: "One Size Fits All."
We know that can't be true.
And the same is true of our missionary communication and partner ministry strategy. One size does not fit all.
Let's see why not, and what we can do about it.
Shining Eyes: That Moment When People "Get It"
A question we want to ask ourselves in fund-raising is, "Are people richer after we leave?" I use the word 'richer' for a reason.
After we talk or share with a person or a group we need to think if are they better off after our time together than they were before we shared.
What is a Major Donor?
Does a big gift make you a major donor?
Maybe. If all we want are donors and their money, then I guess a major gift would make you a major donor.
But if we want more than money and giving is about transformation and people, then big dollars are not the only standard of measurement.
In Transformational Giving donors become more than ATM’s, donors become champions of the cause. If this is the case then big gifts and big champions are not necessarily equal.
Drop the Sales Pitch!
I am a huge believer in the "Transformational Giving" approach.
Transformational Giving is really more about principles that guide our strategy, which in turn will guide our ‘tactics’.
Wrong strategy leads to wrong tactics.
Could it be that the reason the listener sometimes hears our fund raising presentation as ‘begging’ is because we are using tactics built on poor strategy?