Have you ever seen a piece of clothing that proclaims: "One Size Fits All."
We know that can't be true.
And the same is true of our missionary communication and partner ministry strategy. One size does not fit all.
Let's see why not, and what we can do about it.
There is change in the wind in the way donors support ministries, and that change is good!
In the past, many donors were content to support you in what you did.
But more and more, donors don't want simply to support you in what you do, they want to get personally involved in causes that they believe in and are passionate about.
And they also want to help involve their friends in the cause, too.
So, how do we respond to this changing landscape?
If you are looking for a good, concise introduction to Transformational Giving, here is a 7 minute introduction to the three types of giving:
- Subtractional Giving
- Transactional Giving
- Tranformational Giving
A question we want to ask ourselves in fund-raising is, "Are people richer after we leave?" I use the word 'richer' for a reason.
After we talk or share with a person or a group we need to think if are they better off after our time together than they were before we shared.
Does a big gift make you a major donor?
Maybe. If all we want are donors and their money, then I guess a major gift would make you a major donor.
But if we want more than money and giving is about transformation and people, then big dollars are not the only standard of measurement.
In Transformational Giving donors become more than ATM’s, donors become champions of the cause. If this is the case then big gifts and big champions are not necessarily equal.
I am a huge believer in the "Transformational Giving" approach.
Transformational Giving is really more about principles that guide our strategy, which in turn will guide our ‘tactics’.
Wrong strategy leads to wrong tactics.
Could it be that the reason the listener sometimes hears our fund raising presentation as ‘begging’ is because we are using tactics built on poor strategy?
An attitude of gratitude is very precious to the Lord (Luke 17:1 1-19 , 2 Tim. 3:2).
Here are some ways to express your genuine thanks to your partners in your ministry. If you haven’t used some of these, you may want to try them and then come up with some creative ways of your own.
Also see additional articles by Dr. Ken Williams at www.relationshipskills.com.
Mary dreaded opening the email when she saw who it was from and the subject line. She had been watching the family’s account slowly slipping onto the red during the last few months. Her husband, John, kept saying not to worry. She had insisted that he contact their supporters, but he had not done so.
The following article is from Team Expansion's Training Website. Click here to see the table of contents.
Missionaries do not go it alone. They have people at home who pray for them, send them money, and nurture them. We often call them supporters. Support-raising is not merely the means to an end but should be considered a part of the overall task of world evangelism.
When we say support-raising, we are not speaking of mere fund-raising, although the terms are often used synonymously. But it is much more than that. Support-raising, in the broad sense of the term, is the ministry of sharing with others the burden you have for a people in spiritual poverty. The people to whom you go for support are being asked to share in a ministry of serving the people who are called to serve. Supporters shouldn't be merely people who give money, but who give time, advice, encouragement and who support with their prayers. Support can be defined as those things we need to carry out our mission. And it takes more than money; it takes the cooperation of many people.
Just recently I read a great article that reminded me that success in any venture is always based on what I call "The Four Lists".
The Four Lists are the guide-posts to success in support raising. The lists are really simple. So simple that we often forget them while looking for something more complicated!
Success in support raising is based on the Four Lists.
Many people approach donors with a "problem," and see the donor as the solution to that problem.
Turn that around. Instead of asking your donor to be the solution to your problem, why don't you become the solution to the donor's problem!
Here's how ...
For many of us who raise the financial support needed to fund our ministries, it is very easy to get get caught up in a "money mindset." I need to raise money to do the ministry, and we often see the fund raising as a necessary evil.